What are Search Engine Crawlers?

A search engine crawler is also sometimes referred to as a web crawler. This is a program which is used to scour the entirety of the World Wide Web or the Internet. It also has rather apt bug-like names...

Keyword Placement in your Website’s Text

There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted ho...

Listings vs. Search Engine Ads: When to go Organic and When to Pay the Bill

Getting things for free is always a great deal. This is why a lot of people still choose to stay organic when it comes to their search engine optimization efforts. However, as with all free things, this...

Keeping yourself Ranked on Top of Search Engines

Search engine rankings mean a lot to website owners, especially ones who depend on their website’s popularity for revenue. With money factoring into the picture, though, a few bad choices are bound to...

The Condensed History of the Search Engine

It would take a book to discuss how the search engine came to be what it is today, but in a nutshell, here’s what happened. It all began with Archie, a web searching tool designed in 1990. ...

Two Sides of the Story: the Search Engine’s Role Today

The search engine functions in the same way your library card functions to catalog books inside that labyrinthine store room of information. The only difference is that library cards are manually indexe...