Blogging is so important that you simply cannot afford NOT to have a blog. Not only is it a great traffic-generation tool but it’s also a powerful internet marketing tool used to effectively promote your brand, build stronger relationships with your customers and most importantly, establish your expertise in your niche. Unless you are considered an authority in your chosen field, there is no way that can get people to subscribe to your email list, yet alone buy the products or services that you sell.
Here at Ignition Media, we know the importance of a blog. For this reason, we build not just powerful, but also responsive and professional looking blogs to give you the best chance of succeeding online. If you’re considering creating a blog DIY style, this article is for you. Here, I’ll show you how to create a blog the easiest way possible.
Here’s what you need to do:
- Choose a blogging platform – There are several platforms that you can use when you want to create a blog. You can use those that are very intuitive, like WordPress or Blogspot, which are basically designed for beginners or those who don’t have in-depth knowledge of HTML or extensive coding experience. However, if you have the technical skills, by all means, I encourage you to create your blog from scratch. This requires creating a basic HTML web page with CSS. If you require guidance, there are several online resources available in the World Wide Web for free. If you’re interested in creating your own blog, I’d start with looking on YouTube for tutorials – the following video is a great example.
- Decide on the blog design – If you opt to use WordPress or Blogspot, you have the option to use and just plug-in ready to use templates. New templates are freely available, while some you need to purchase. Although these are user-friendly and most of them are visually appealing, they are not original in the sense that they are used by other bloggers. If you want to stand out from the crowd, you need to create your blog from the ground up and that includes deciding on the design. I suggest that you make it clean but sophisticated, easy to navigate, and intuitive. At Ignition Media we specialise in custom WordPress themes, so to get ahead give us a call for a quote or visit the WordPress Themes page of our main website.
- Put your target audience on your priority list – Design your blog while keeping your target audience in mind. To provide a great user experience, I suggest you put the most important information on your home page. If there is a lot of information, create fresh pages but make sure that they have links to these pages from your home page; the sidebar is great for these kind of links. This way, they don’t have to click their mouse several times before they get the data they’re looking for.
- Get hosted – If you’re going to use your blog to promote you business, you need to get hosting. Website hosting is relatively cheaper these days and can cost as little as $AUD54 per annum when you go with a provider such as Crazy Domains. Choose a local hosting company id possible (or at least Australia) and make sure that they can provide you with the amount of bandwidth that you need. Also, check their customer service and ensure that they provide 24/7 technical support.
Getting professional assistance
Creating a blog really is a simple chore these days. However, creating a professional-looking blog is a whole different story. If you’re going to use your blog to promote your business, you cannot afford your blog to look amateurish. For this, you can benefit from getting professional assistance from companies like Ignition Media that specialises in creating not only visually appealing blogs, but also responsive blogs that will give your business the best chance of being noticed online.
Our highly skilled team of web designers know how to create a blog in a flash. If needed, we can also take care of your content with our qualified copywriters. They have what it takes to produce high quality, valuable blog posts that both the search engines and online users will love.
Creating a blog is relatively easy due to the availability of blogging tools and online tutorials. However, if you want your blog to stand out from the crowd, you should consider having professional web designers create a blog for you. Our teams of WordPress theme developers have the needed skills and expertise to make your blog not only look professional, but highly functional and easy to use.