A blog is a term used for websites that contain entries or blog posts that appear in reverse chronological order. With this, the most recent post appears first. Unlike traditional websites that we are all familiar with, blogs typically include features such as comment box designed to increase user interactivity. Created using specific publishing software such as WordPress, Blogger and Tumblr, blogs range from personal to political. They can also focus on one narrow subject or a whole range of topics. However, here at Ignition Media, we recommend focusing on one particular subject that is directly related to your business or the products that you sell. Because it is only through this that you’ll be able to attract highly targeted traffic or those people who are most likely to be interested on what you sell.
History of the web
Some 20 years ago when the Internet was still in its infancy, the World Wide Web was viewed solely as informational tool. Websites were uncomplicated and provided one-sided conversation. Website owners as the time could easily publish any sort of content, bias or fair, without worrying about getting negative feedback. However, over the years, Internet users craved for interaction. They wanted to be involved and they wanted to voice out their opinions. Because of this, the face of the Internet slowly evolved. And by the time Web2.0 was introduced to masses, user-generated content became an integral part of the online world. Today, websites are expected to provide two-way conversation and this is when the blogs were born.
Why a Blog?
It doesn’t matter if you run a small business or managing a multinational company, blogging is extremely important to any online content marketing strategy. A trusted and highly valuable blog can easily drive traffic to your website, improve your search engine rankings, position your brand as an industry leader and help you build better, stronger customer relationships.
A blog gives you that much need opportunity to serve your customers. It’s your own space in the World Wide Web where you can share your knowledge and extend help to your readers. Using relevant content, you can easily drive quality traffic back to your website. In addition, you can use your blog to create links to your landing pages and main website. Search engines seriously consider these links when they decide your page’s ranking.
When it comes to SEO, blogging actually helps in improving your rankings. This is because Google and other search engines love fresh content. You can further boost your ranking by strategically using keywords throughout your content to help search engines easily understand the relevance of your content to your chosen topic.
If you’re interested in building a blog to boost your rankings, dramatically increase your traffic and position your brand as industry leader, you can make use of the following tips. These help us here at Ignition Media provide clients with exceptional results.
- Focus on target audience – Far too often, bloggers are more concerned with what search engines will think of their content and how many times they use a certain keywords that they forget about their readers. Avoid this mistake by putting your target audience on top of your priority list. Provide them with useful content and make reading your post delightful for them.
- Choose your topics carefully – When choosing the topics for your blog posts, it is always a smart move to pay attention to your readers’ comments. Create content based on the most interesting questions from people you engage in your blog or in social media sites. It’s the first step to giving them exactly what they want and a proven technique to easily capture their attention.
- Build your email list right away – This is very important especially if you’re running an online business. Getting your readers’ email addresses allows you to promote your new content or products directly to people who are most likely to get interested in what you offer without worrying about search engine ranking or other online roadblocks in communications.
- Value your current readers – Don’t spend all your time looking for new visitors. Instead, pay attention to your current readers – let them know how much you value them. Do this and you’ll soon find that they will help you grow your blog.
A blog is one of the most important elements in any effective online marketing campaign. When done correctly, it can be your best tool for generating traffic. It can also easily help you establish and promote your brand while building stronger relationships with your customer.
However, if you find that building and maintaining a blog is more than you can handle, you can count on Ignition Media to do the legwork for you. We have a team of experts who can handle your blog’s design and development. We also have great writers for compelling content. If you have questions or if you require obligation-free quotes, feel free to contact us through this form. You can also talk directly to me, Nicole Brooke, the owner of Ignition Media, by dialing 07 5568 7515 and I’ll be happy to discuss your needs.