Search Engine Marketing (SEM); where SEO meets PPC Advertising
Is your business struggling due to poor Google rankings? Then SEM may be just what you’ve been looking for.
SEM is becoming increasing popular for websites unable to produce strong organic search results. SEM covers a plethora of strategies, but here at Ignition Media, it is the art of combining Search Engine Optimisation (SEO) with Paid Advertising (think Facebook Ads and Google AdWords). As your SEO starts to produce strong organic search results, the SEM (paid advertising) campaign is generally reduced, disabled or paused till a time it is needed again.
As SEO plays a large role in online marketing, the same on-page and off-page techniques are applied to build the websites authority and reputation on Google. Using Google AdWords and Facebook Ads, a campaign is created based on keyword research and analysis to ensure your website ranks for the most searched keywords whilst providing you the best return on investment (ROI).
To ensure you’re not throwing money down the drain, only entrust a professional search engine marketer to create your paid advertising campaigns. Ignition Media offer flexible campaigns to meet your needs and budgets.