Beyond Monetary Revenue: Social Media’s Real Value

What happens when you bring college life online? You’re given social networking websites—multitudes of them. What happens when you bring commerce into the picture? Things flow naturally....

Turning to Online Communities for Market Research

One of the best ways to observe what people like and do not like is to follow social networking mediums closely. They’re the online vox populi, and if you know how to sift through multitudes of status...