Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The long waiting time can turn off online marketers, making them think of going for black hat SEO techniques instead.
One of the best ways to make it through the clutter of information in the World Wide Web is to publish your writing through blogs and to do it well. Blogs have ready-made templates which makes you do away with the trouble of creating pages yourself. Blogs also have popular domain names, so as long as your article is optimised and it’s written well, it’s bound to be listed on top of search engines. Below are things you should double check, though, to make sure that you’re doing things right.
Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just there to attract web crawlers and nothing (no one) else.
A search engine crawler is also sometimes referred to as a web crawler. This is a program which is used to scour the entirety of the World Wide Web or the Internet. It also has rather apt bug-like names including ants, web spiders, web skutters, web robots, bots, and automatic indexers. When people refer to the process of indexing web pages, though, they call it “spidering” or “web crawling”. Search engines run on these spidering or web crawling methods to update their indexes.
There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.
There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted how they reacted to online text changed too often. After a while, SEO specialists just gave up on trying to figure out which placements worked the best.
Getting things for free is always a great deal. This is why a lot of people still choose to stay organic when it comes to their search engine optimization efforts. However, as with all free things, this also means that you’re never in full control of your website’s rankings. Google or any other web search engine can change the algorithms they use on their web robots to rank pages.
One of the best ways to observe what people like and do not like is to follow social networking mediums closely. They’re the online vox populi, and if you know how to sift through multitudes of status messages, shout outs and tweets, you’ll go a long way with your market research.
A lot of people use the terms SEO and SEM interchangeably, while others think they’re two different online marketing strategies.
It would take a book to discuss how the search engine came to be what it is today, but in a nutshell, here’s what happened. It all began with Archie, a web searching tool designed in 1990.
The search engine functions in the same way your library card functions to catalog books inside that labyrinthine store room of information. The only difference is that library cards are manually indexed by human minds. Search engines, on the other hand, are mostly administered by web robots or crawlers who sift through the word content of each and every webpage published on line.
What is one of the biggest worries for an online start-up? Other than the fact that the business becomes successful, it also has to find its market and quickly. That’s why online start-ups try as hard as they can to get their websites listed on the top 2 pages on various important search engines like Google, Bing, and Yahoo!, besides others like AltaVista etc.
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