Advertising a Website Beyond Search Engines – What Are The Options.

Let’s say search engines didn’t exist. Do you think there are other ways to make your website known to the public? Of course! Internet advertising can include various methods and strategies to make your site known to many, particularly to your target audience. Here are some of your options to advertise your website beyond search engines.

Social Media

The latest fad in social media has taken the internet by storm. Social networking keeps everyone active, making it a good channel for promoting your website. With social networking, people are encouraged to interact with each other. Hence, making your website the main topic for conversation is a great way to introduce to your contacts not only your site but also the products and services you are offering. In general, social media can help promote your site by generating awareness, producing links, and sending direct traffic to your site.

Email Marketing

Email has always been an effective medium for online communication. It is also an essential way to invite users to your site sans spamming. You can either publish an email newsletter or install a “signature” in your email program. Newsletters are an excellent way to keep in touch with your prospective clients, generate trust, develop brand awareness and create future business. Meanwhile, including signature into your email program is an effective technique for making your website known to your email recipients.

Online Banner Advertising

Alluring and intriguing banners are sure to catch one’s attention. Search for relevant websites and blogs and contact them for a banner exchange. Besides, you can also suggest for a link exchange deal. This is an excellent opportunity to improve website traffic and boost brand recognition.

Issue News Releases

Sending news releases to both print and web periodicals is a great way to enjoy long term exposure. Thus, providing your website’s URL in the new copies will improve link popularity and increase traffic to your site.

Video Marketing

The growing popularity of YouTube has brought a new meaning to video marketing. Through videos, you are able to advertise your website in a more humane manner. Aside from promoting your website, video marketing is also about making your products and services visible to your prospect clients.

These are only few of the many online advertising options you have besides search engines. If you want to get your website noticed in various techniques, a good SEO company like Ignition Media can help you achieve your desired traffic!

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    Nicole Brooke | Administrator

    Nicole is owner and SEO of Ignition Media. She has been an SEO for 20 years and has a wealth of knowledge when it comes to SEO, content creation and Social Media exposure.