Why your website content should be your #1 priority

I’m sure you’ve come across the phrase “content is king”. This is something that I completely believe in and you should do so too. While having a website is all well and good, the one thing that will turn your website into a honey pot is its content. If there is one SEO factor that Google loves above all else, it’s content. If you’re not much of a wordsmith, then believe me – hiring a copywriter is one investment you’ll be glad you made. But don’t just take my word for it. According to a June 2015 report from Ascend2, 72% of global marketers stated that relevant content creation was the most effective SEO tactic.

Continue reading this article as I explain to you just why your website content should be your number one priority and why you should considering investing in the services of a copywriter.

1. Word of mouth marketing

I’ve noticed that consumer trust levels in advertisements are not what they once used to be. Expert marketers agree with me on this fact. Simply put, the modern-day, savvy consumer doesn’t like or trust sales messages used in advertising. In light of this, content marketing is a great way to gain the trust of people. Content marketing builds better trust levels with users than you would expect from advertisements. As a form of word of mouth marketing, content marketing is consumed and shared by users and it keeps them engaged. For high-quality content, you can consider hiring the services of a professional copywriter, such as the ones we have at Ignition Media. This will allow you to build on your brand reputation and gain customer loyalty.

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2. Generates high quality leads

I’ve heard many marketers say that they don’t know where their ad spend is being wasted. This problem can be easily overcome with strong content marketing and copywriting in place. When done correctly, copywriting and content marketing can convert organic traffic into high-quality leads and will attract high-value customers. As opposed to the idea of bombarding out advertisements to users and expecting them to react, a copywriter can push out a more subtle hint. Copywriting can gently nudge potential customers into becoming prospective leads and finally, customers.

3. Great ROI

Copywriting and content marketing can influence a large number of areas such as inbound traffic, brand awareness, reputation and customer acquisition, engagement and retention. Each of these areas has enough potential to recover all the time and money you spend on content writing or hiring the services of a copywriter. Proper content marketing delivers excellent returns on your investment, amplifying it many times over. It is one of the best ways to maximise the efficiency of your marketing costs.

4. Boosts SEO efforts

Investing in a copywriter and making use of content marketing services is a great way to boost SEO efforts. By consistently posting high-quality content and sharing content across multiple platforms, you can increase the traffic reaching your website. Increased traffic means more visibility to search engines and ultimately leads to more sales for you. High-quality content will definitely lead to a better organic ranking on search engines. This is something that we have demonstrated time and again to our SEO clients here at Ignition Media.


When it comes to a business website, the best way to ensure that it becomes successful is through content marketing. Proper content on a website improves brand reputation and increases traffic to a website. As such, you should consider investing in the services of a copywriter for your website content. Copywriters can help put great content up on your website, which encourages word to mouth marketing. This form of marketing builds better trust levels than advertising services. Moreover, content marketing helps generate high-quality leads, delivers better returns on your investments and boosts your SEO efforts. With so many reasons to choose from, you shouldn’t skimp out on hiring a copywriter for your business website.

Here, at Ignition Media, we offer a comprehensive suite of content marketing services including copywriting services. Our team of copywriters are knowledgeable and possess great skills that help a website to get noticed. We offer both website content creation and blog post creation in our copywriting services, which can help your website become more credible in the eyes of your audience.

To make use of our copywriting services, give us a call today!