Ignition Media Blog.

Publications from yours truly

How to Write an Effective Call to Action

Do you want more website visitors and customers? Of course you do! Then you need to learn how to write effective calls to action! When you’re writing a website or business blog post, it’s important to have a strong call to action (CTA) to engage your readers and get them to take the next step. Without an effective call to action, your visitors may not know how to take the next step with you. This can result in lost opportunities […]

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And The Best WordPress Page Builder Is…

If you’re looking for a way to make your WordPress website look better, load faster, and be easier to update in-house, a page builder may be the solution you’ve been searching for. These tools allow you to easily create custom pages without having to code, which can save you considerable time and money. In this article, we will discuss the benefits of using a page builder and share our top picks for the best ones available. So, whether you are […]

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How to Make Your Website a Lead-Generating Machine

If you’re like most business owners, you probably think of your website as an online brochure. It’s a place to showcase your products and services, and maybe provide some basic information about who you are and what you do. But if that’s all your website is doing, you’re missing out on a lot of potential leads. A website is a perfect place to turn browsers into buyers, and there are a few simple things you can do to make sure […]

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Why It Pays to Invest in your Website Design

As a small business owner, regardless of what business you are in, you need to have a great website in place. Today, most people search online for products or services that they are interested in and your website forms your brand impression. In order to maximise your sales, your website needs to look professional and credible to your audience. While you can certainly try and design your website on your own, it always pays to invest in professional services. Gold […]

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5 skills your web designer should have

In order for your business to have a professional presence online, you must seek the services of a web designer. Professional designers have the necessary skills to build industry standard websites that not only meet your business objectives but also launch your brands reputation online. However, to ensure this you need to hire a designer that is skillful and competent; otherwise, you will be throwing your heard earnt money down the drain. If you’re in the process of hiring a […]

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5 critical stages of the web development process

No doubt, you’re excited about getting a website and can’t wait to get started. However, it is always a good idea to be aware of the stages that are involved in the web development process. By understanding these stages, you will be able to communicate with your designers better and you will avoid having to go through revisions or multiple iterations. As the owner of Ignition Media, a company that specialises in web development, I, for one, know the stages […]

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How to find SEO services on the Gold Coast that really work!

Finding the right firm to handle your SEO is no easy task. There is often a lot of “smoke and mirrors” in SEO. Moreover, with so many scammers around who promise the world, take your money and provide you with nothing, often the only way to know if a firm is working for you lies in measuring results. While past bad experiences may have put you off looking for reliable SEO services on the Gold Coast, SEO is a necessity […]

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Top 6 Google ranking factors for SEO

Let me guess, you went and had a website created for your business and now you’re wondering why you have no enquiries; am I right? Let me tell you one thing – simply having a website is not enough. Your website needs to be visible to your target audience and this means that you should be easily found on Google. It may come as a surprise to you, but 93% of online experiences begin with a search engine. Therefore, it […]

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6 reasons to consider Facebook Advertising for your business

Advertising on Facebook is increasingly becoming a part of most SEM campaigns. Facebook Ads is a great way to complement Google Ads and other PPC advertising campaigns because of the large audience it attracts. According to roymorgan.com, 13 million Australians visited Facebook per month in the 12 months leading to March 2015. That’s 56% of Australians on Facebook each and every month! This is certainly one audience you want to tap into and there is no better way to do […]

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5 tips for creating a successful email campaign

Email marketing is one of the best ways for a small business to reach potential clients. Email campaigns can be created for newsletters, to promote a sale or offer, ecards and much more. But first, let’s take a look at why email marketing is such an effective marketing tool. According to a study performed by getresponse.com, 64% of companies rated email marking as the most effective marketing channel. Upon further research, I also found that 89% of marketers stated that […]

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Top 5 problems ecommerce websites face (and how to prevent them!)

According to IBIS World, online shopping in Australia is a $16 billion industry that has grown at a rate of 14.6% annually through 2011-2016. With little evidence to suggest it will slow down any time in the near future, it is no surprise that you either own an eCommerce business or are in the process of developing an eCommerce website. Whether you’ve already started an eCommerce website or you’re thinking of starting up, it is a good idea to take […]

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6 Tips for successful web page design

Whether you’re a business owner, a blogger or an entrepreneur with an online store, simply having a website isn’t enough to guarantee success. The way in which it is designed will have a high effect on how much traffic and business it generates. There are certain design principles that need to be addressed in web page design in order for a website to become a valuable asset to you or your business. According to Econsultancy, 47% of people expect a […]

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