Local SEO + Citations.
Local SEO + Business Listing Management Gold Coast
Local SEO For Better Google Local Search Placement
The importance of Citations
On-page optimisation techniques, such as optimised Meta Titles, Keywords and optimised content, no longer top the list of the best SEO techniques to achieve top Google rankings. While they still play a major role, today, Off-page optimisation techniques, more specifically, backlinks is one of the most important ranking factors in achieving high Google rankings.
People find and visit your website by following trails. Those trails can be mentions of your URL or business Name, Address, and Phone Number (NAP), email addresses, in social media, articles, press releases, or other sites linking to your website. The combination of all these elements – your business name, address, phone numbers, email addresses etc., is referred to as a citation. Citations help users to discover local businesses and impact local search engine rankings.
Simply put, Google uses Citations as a vote of confidence for your business. Thus, the more citations your website has, the higher it will rank, and the greater chance it will have to appear in Google’s coveted Local Search display. Not appearing in local search engine rankings is tantamount to business suicide.
According to SEO experts, Citation management is the fourth most valuable local marketing service behind Google My Business Optimisation, On-Site Optimisation, and Reputation Management
– BrightLocal, Local Search Industry Survey