Ignition Media Blog.

Publications from yours truly

7 things you immediately need to stop doing with your online marketing campaign

Have you entered into an online marketing campaign but you’re not happy with your results? Well, the good news for you is that even the most successful of marketers occasionally handle campaigns that don’t offer the desired results. The trick, however, lies in quickly identifying mistakes in a campaign and correcting them. This is how great marketers turn a dying online marketing campaign around. As an online marketing expert with over 16 years of experience, I’ve had to deal with […]

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7 mistakes to avoid when selecting a web developer

Choosing the wrong web developer can have a disastrous impact on your business. Not only can you be left high and dry, but even if you do end up with a website if it isn’t made correctly (responsive and SEO friendly being most important), then you are shooting yourself in the foot. You need to choose a web developer who has the experience and the ability to create a first-class website, that will not only be a good use of […]

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5 Reasons your business should invest in Social Media

As a small business owner, social media should be one of your most important marketing channels. The February 2016 statistics as reported by marginmedia.com.au reveal that in Australia alone, there are 2,800,000 Twitter Users, 15,000,000 Facebook Users, 5,000,000 Instagram Users and 60,000 Google+ Users. These statistics can only mean one thing – if you’re not already taking advantage of social media, you’re missing out on a huge audience. As an expert in social media marketing, I for one know the […]

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6 SEO trends guaranteed to improve your rankings

Getting your business noticed is one of the hardest yet most rewarding tasks of small business owner. One of the easiest ways to do this is through SEO (search engine optimisation). By hiring a professional SEO firm, you can rise up to the top of Google search result rankings which guarantees better visibility. Let’s take a look at why SEO is so important for your website. According to clicky.com, Google occupies 93.31% of the Australian Search Engine Market share and […]

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Attract new customers with Effective Search Engine Optimisation

Are you a new business owner looking to grow your business? If so, no doubt you’re planning on getting a website to help target customers and increase your revenues. However, simply having a website will not prove to be of much value. In order to attract visitors and convert to potential customers, your website needs to be visible on search engines. And services like SERPninja can help you choose such websites. Not surprisingly, Google Australia is the #1 visited website […]

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How SEM can help a business like yours!

The success of any small business relies on a magnitude of factors. However, one factor that you need to pay close attention to is online marketing. Online marketing services such as SEM (Search Engine Marketing) can boost your online exposure and help your website achieve better rankings on search engine results pages. SEM can drive more visitors to your website, leading to more conversions and sales – which is what we all want, right? According to Business 2 Community, when […]

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6 epic mistakes to avoid in web design

I find it difficult to believe, but still, in today’s day and age, where you cannot escape the internet, over 50% of Australian businesses don’t have a website. In fact, according to the ABS, just 47% of Australian businesses have a website. If you’re looking to grow your business by investing in a website or even just looking to re-design your existing website, then it pays to give consideration to the web design itself. Failing to provide input for your […]

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Is your website design up to scratch?

A website is a very important aspect of any business. As a business owner, you must ask yourself whether your current website design is working for you – whether it draws in visitors and whether they convert into customers. An improperly designed website will let you down and more importantly, make you lose business as a result. According to Adobe, a whopping 39% of visitors will leave a website if it takes too long to load. Furthermore, 38% will leave […]

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So what exactly is Internet Marketing?

Businesses today cannot deny the importance of internet marketing; it simply is one of the best ways to reach your target audience and convert more sales. However, there are many aspects to internet marketing, which, unfortunately, many business owners are not aware of. To be a successful business today, you must make sure that you utilise internet marketing strategies to the best possible effect. I have been in the internet marketing business for a number of years now and as […]

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SEO outlook for the remainder of 2016

If there is anything constant in the world of SEO, it is changing. 2015 SEO trends saw increasing focus on the mobile experience and responsive web design. While this trend is continuing in 2016, there are many other things to look forward to. As a business, you must ensure that you are aware of what’s happening in the world of SEO so that your marketing efforts are not put to waste. Being the director of a firm specialising in SEO […]

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Responsive Web Design: The New Industry Standard

Why responsive web design is considered to be the industry standard today In the past few years, technology has gone through tremendous changes; especially when it comes to smartphones. In fact, in 2015, Google announced that mobile phone internet traffic surpassed desktop traffic. This is certainly big news, and as more and more people shift towards mobile devices, digital marketing is also turning towards this trend. As a developer who has specialised in responsive web design on the Gold Coast […]

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Pros & Cons of Cheap Website Design

Today, there are a large number of website design tools that enable business owners to develop a website cheaply or even for free. While it may sound tempting to bootstrappers and new business owners, there are several considerations that need to be made before opting for cheap website design. Cheaply designed websites do offer some benefits, but they also have many disadvantages associated with them, many of which can potentially prove to be harmful to the reputation of a business. […]

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