Are you planning to start a hotel business? Are you in the service industry and want to create a successful accommodation website to attract customers online? Either ways, in order to create an effective accommodation website, you will need to first identify your targeted audience. You need to ask: am I looking at attracting customers within Australia or am I looking for global customers to Australia?
Once you have identified the type of customer based on the geographical location; you will need to identify customers on the basis on age-group, sex, budget, adventure, and other preferences. These aspects play an important role in determining how you will design your website. For example: if you have to cater to the elderly then your website should have an easy navigation, nice pictures, detailed information, and an online helpdesk. If you are targeting the youth or honeymoon travellers then you can make your website a little jazzy, colourful, and of course content is as important.
The layout of the website should be neat so that it attracts a probable customer based on visual competence. The more information intrinsic the website is; the higher the internet traffic. Whether you have a B&B accommodation in New South Wales, a resort in the forests of Tasmania, a log cabin in the red desert of Uluru; you will need to provide detailed information. Information may include the type of accommodation, attached bath, breakfast-lunch-dinner menu, facilities within the hotel, room amenities, other paid facilities, free amenities like parking, location of the accommodation, distance from city centre, and valuable information related to sightseeing.
Content is an important aspect. So if you combine strong content with an attractive design and easy navigation then you will be able to create a successful accommodation website.