What is Search Engine Optimisation and Why it is Crucial to Online Success

Having a great web design and a powerful website is just one part of the equation when it comes to being successful online. A huge piece of the pie is actually promoting your website and getting as much traffic as possible. That is why at Ignition Media, we offer compressive Search Engine Optimisation packages to our clients. Search Engine Optimisation gives your website the best chance of ranking well on search engines therefore making your website easier to find, whilst providing you with increased visitor numbers.


But what really is SEO and why is it crucial to your online success?

In a nutshell, search engine optimisation or SEO is the process of sending traffic to your website from organic results on search engines. Major search engines such as Google have their own algorithm when it comes to ranking a website. When you perform a search on a search engine, it returns a list of web pages, videos or other forms of content that they consider most relevant to users. Optimising your website means trying to get your website listed on the first page of the search results so your target audience will easily find it. Based on research, online users rarely check beyond the first five pages. So, if you’re not listed here, you’ll be missing up to 400% of online opportunities and this can definitely have a huge impact on your sales and your business success as a whole. Want to know more? Continue reading; How Search Engines drive traffic to your website

Ready to Ignite Your Website?

Optimising your website

Now that you understand what search engine optimisation is all about and why it’s crucial to your online business, I bet you’re now wondering what steps that you need to take to optimise your own website and make it search engine-friendly. Keep in mind that no single SEO factor can ever guarantee better rankings on a search engine. Using keywords alone won’t help if your website has low quality content. A visually appealing website is useless if web crawlers find it difficult to search within your site. Basically, the only way to increase the odds of succeeding in the field of SEO is having several positive factors all at the same time.

The first step to optimising your website is through on-page and off-page SEO. The first one refers to all the factors that are within your website which you have full control. This include the type of content that you publish, making a sitemap, using appropriate tags, providing HTML clues to help the search engines determine your content’s relevance to searched keywords, etc. The second one, the off-page SEO techniques are those that you need to do outside of your website. This includes building links from reputable sites, promoting your site through content and social media marketing, etc.


Keep in mind that Google updates its algorithm every so often and most of the time they do not publish the exact factors that they consider when determining a website’s ranking. SEO experts typically do trial and error to see what works and then share it with one another.

Content is King

I’ve said it before and I’ll say it again, content is king! There are several factors that have direct impact on your page ranking. But more than anything else, search engines focus on the quality of your website content. In their effort to provide visitors with great experience, they reward websites that offer useful and powerful content with better ranking. A website cannot secure better ranking even when combined with paid advertising if the content does not offer real value or substance to its visitors. The content must be unique (not copied from another website word for word) and it must be useful.

Hiring Search Engine Optimisation Experts

Hiring a Search Engine Optimisation expert is typically the most viable option for website owners who don’t have the time or experience to work on the on-and-off-page elements required to get a website ranking. Writing content regularly, identifying current and the most relevant keywords and keeping up to date on latest algorithm changes can be too much work for a lot of people, especially those running their own business. If you’re one of them, hiring an SEO will solve the problem. By going this route, you will be able to benefit from their expertise and experience therefore giving you the best chances of dominating the search page results.


Search Engine Optimisation is no doubt one of the best Internet marketing techniques you can employ to help boost your website rankings and traffic. But learning the art of Search Engine Optimisation on your own and applying a bunch of techniques to your website can be counter-productive if you’re running your own business. For this reason, hiring an SEO is highly recommended.

Here at Ignition Media, we not only offer web design and development services but Search Engine Optimisation packages as well. We know how powerful SEO can be which is why we make it our mission to provide comprehensive packages to cover both on-page and off-page SEO services. We can also help in keyword research, content generation, HTML codes, site architecture and much more. Simply visit the SEO page for more details and start getting more visitors to your site today!

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