When it comes to Internet marketing, your ranking on Google can be everything. Better rankings means excellent exposure, stronger brand awareness, authority in your niche, and of course, more traffic and potential sales.
Here’s how you can get better ranking on Google:
- First, use Google Keyword Planner and research your keywords. You want to make sure you select keywords that have a high search volume and also look for those that have low or medium competition; these keywords will be easier to rank for. These keywords will be used within your website content, on your meta tag and page title. These will help Google understand the content of your website quickly.
- Optimise your website for keywords. Optimising your content using keywords means strategically placing keywords on places where they will be noticed by Google. As much as possible, you would like your primary keywords on the title of the page and on the first sentence of the content. Observe appropriate keyword density when doing this so your content will not sound spammy.
- Get good content marketing strategy. Content is king when it comes to Internet Marketing. Aside from keywords, good content is also highly considered by Google when assigning page rank. Ensure that your content is original and not copied from another website, and ensure that isn’t just keyword-rich but informative and useful as well.
- Get citations and NAP. NAP stands for Name, Address, and Phone number. Google is seriously considering these for bricks and mortar enterprises as this is a proof that your business is legitimate.
Here at Ignition Media, we fully understand the importance of search engine optimisation and building rank on Google. Contact us now at 07 55 687 525 to know how we can help you boost not just your ranking but also your traffic and sales potential. You can also follow us on Facebook to get updates and promos.