SEO Hats: Why Black Doesn’t Cut it Anymore

There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, u...

Keyword Placement in your Website’s Text

There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted ho...

The Ranking Principle: Getting More Traffic to your Website

In marketing, whether you’re thinking of putting up a brick-and-mortar store or an online one, popularity is everything. As a matter of fact, advertising companies are hired daily just to make consume...

Two Sides of the Story: the Search Engine’s Role Today

The search engine functions in the same way your library card functions to catalog books inside that labyrinthine store room of information. The only difference is that library cards are manually indexe...