There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.
There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted how they reacted to online text changed too often. After a while, SEO specialists just gave up on trying to figure out which placements worked the best.
In marketing, whether you’re thinking of putting up a brick-and-mortar store or an online one, popularity is everything. As a matter of fact, advertising companies are hired daily just to make consumers aware that certain products exist in the market.
The search engine functions in the same way your library card functions to catalog books inside that labyrinthine store room of information. The only difference is that library cards are manually indexed by human minds. Search engines, on the other hand, are mostly administered by web robots or crawlers who sift through the word content of each and every webpage published on line.
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