Getting your business noticed is one of the hardest yet most rewarding tasks of small business owner. One of the easiest ways to do this is through SEO (search engine optimisation). By hiring a professional SEO firm, you can rise up to the top of Google search result rankings which guarantees better visibility. Let’s take a look at why SEO is so important for your website.
According to clicky.com, Google occupies 93.31% of the Australian Search Engine Market share and occupies 98.29% of the Australian Mobile Search Engine Market share. Needless to say, if your website is ranking poorly or is not ranking on Google at all, then it’s imperative that you take action to improve this.
I personally have been offering SEO services since 2002 and over the last 14 years, I have helped numerous small businesses across Australia improve their search engine. Needless to say, I know quite a bit about SEO and I always ensure to keep myself updated with the latest trends that affect a website’s rankings. In this article, I will share with you 6 of the top SEO trends that are guaranteed to improve your rankings.
1. Proper keyword research
I know, you’re probably tired of hearing the term, but keyword research is crucial to every SEO campaign. I firmly believe in keyword research and make it integral to the SEO services I offer here at Ignition Media. But you must keep in mind that different services have different approaches to SEO. In my own keyword research, I make use of the AdWords Keyword Tool. This allows me to compile a list of relevant keywords associated with the website which I then use as a guide for my on-page optimisation efforts. Keyword research is the highest return yielding and most valuable SEO activity– a high ranking on search engine results based on relevant keywords can make a website successful.
2. Local citations
When it comes to local SEO, Google looks for three things – the time for which your domain has been active, the citations/links back to your website and user-generated content. While creating backlinks is important to an SEO campaign, it is also important that you have local citations in place. This will help Google know where you are located. I’m a big fan of tools such as Moz and White Spark, which can help build local citations to a website. Local directories with information about your address, email id and phone numbers that point to your website can dramatically improve your organic rankings. For this, I highly recommend you start by creating a free listing in the likes of hotfrog.com.au, truelocal.com.au, smartlocal.com.au and yellowpages.com.au.
As I mentioned earlier, Google pays special attention to websites that include user-generated content. The easiest way to obtain user content is through reviews. I always create a Google+ and Yelp page for my SEO clients to encourage website users to leave behind reviews on these pages. More genuine and positive reviews linked to your site will make Google value your website more than others.
4. Adding internal links to webpages that rank poorly
In my experience, a lot of clients turn to me saying that they’ve tried a number of SEO techniques but many of their webpages sit on page 2 or page 3 of Google listings. If you’re struggling with this very problem, you’ll be glad to hear that there is a simple solution to this – adding internal links.
To add internal links to webpages, I make use of the Google Search Console to find the keywords for which a webpage ranks on the second or third page. After determining which keywords have a decent search volume, I look for the authoritative webpages on the website. Then, I add internal links from the authoritative pages to the lower-ranked pages that need a boost. This simple technique can easily boost a webpage that lies on the second or third page of Google listings right up to the first page.
5. Mini blog posts for YouTube videos
I’m sure that you’re aware of the fact that YouTube results dominate the first page on Google and given that Google owns YouTube, it is likely that this trend will continue for a while. Writing mini blog posts for your YouTube videos can really give your SEO efforts a boost.
Keep in mind that Google relies on the title and description to determine what a video is about. By making the description and title SEO-friendly, your target keyword will have a much better chance of ranking on the first page of Google. This YouTube SEO technique is a personal favourite of mine, which anyone can do – you don’t need to be an SEO!
6. Prioritising Mobile SEO
Mobile marketing is a must for every business today. With mobile searches surpassing desktop searches, it is fair to say that you must prioritise mobile SEO. At the core of your SEO plan, you must create a mobile-friendly website with responsive web design. Here, at Ignition Media, I only create responsive mobile websites, to ensure my client’s sites have the best chance of performing – with or without SEO applied. Mobile SEO is guaranteed to improve your rankings.
In order to improve your rankings on a search engine such as Google, you must consider the following SEO trends. Make sure to conduct proper keyword research. Add local citations and reviews to your website. Add internal links to pages of your website that rank poorly and start writing mini blog posts for your YouTube video descriptions. Also, prioritising mobile SEO is a must. By following these trends, I guarantee that you will improve your organic rankings dramatically.
At Ignition Media, I specialise in providing SEO services, amongst other online marketing services. By making use of my SEO services, I guarantee that your organic ranking will improve. I can help drive more traffic to your website, which in turn means better business for you! You can count on me for all your SEO needs.
To take advantage of our professional SEO services, get in touch with us today.