Today, there are a large number of website design tools that enable business owners to develop a website cheaply or even for free. While it may sound tempting to bootstrappers and new business owners, there are several considerations that need to be made before opting for cheap website design. Cheaply designed websites do offer some benefits, but they also have many disadvantages associated with them, many of which can potentially prove to be harmful for the reputation of a business.
As the director of Ignition Media, a firm specialising in website design, in this article, I will take a look at some of the benefits and pitfalls that cheap website design has to offer to a business. Hopefully when you’re done reading this article, you will understand why it is better for a business to opt for a professionally designed website over a cheaper solution.
Here are some of the pros and cons of going for a cheap website design.
Pros of considering cheap website design
There are a number of cheap website design tools and free website builders that allow websites to be designed, developed and hosted at incredibly low costs. These can be a good option for start-up businesses, non-profit businesses and sole traders, who only need a simple website with a few pages to create an online presence. The low initial cost of DIY websites makes it a good starting point for people who do not want to fork out a substantial amount of money for a website.
Cheap website design options such as DIY websites are extremely easy to put together thanks to a large number of helpful tutorials and beginner friendly building tools. There are also a lot of support forums to help beginners get their websites up and running. Cheap DIY websites are usually based around the use of web design templates and all that users need to do is to add their information and brand name to these templates. There is no guesswork or imagination involved with these templates and what you see in a template is exactly what you will get. With a large variety of available templates, most of which are free or incredibly affordable (around $US58 from sites like themeforest.net), you can get your website up and running in no time at all. Providing the template has the provision for customisation, you can generally customise the template to add your logo and choice of colour scheme with relative ease.
Cons of considering cheap website design
While the cheap website design option discussed above can offer you with some advantages, there are many disadvantages associated with them. For example, DIY template based websites consist of a generic design and there is a high chance that your website will resemble many other websites out there. Given that of these sites look identical to one another, they are not deemed professional by most people. Moreover, many platforms offering cheaper websites require you to display their logo or their name in the footer of your website. This certainly looks unprofessional as well.
By opting for a cheaper website design, you will have limited customisability as well. While some templates can be customised as mentioned earlier, they can only be customised to a certain degree, unless you are capable of editing the code yourself. Moreover, there are still a substantial amount of templates which are flash based, meaning that features and functions of a website may not be accessible on mobile devices.
While you can get lucky choosing a more affordable website design option, chances are, you will end up with a website that is not SEO friendly. While some offer basic SEO tools, these tools are available for free to everyone. Without a personalised SEO approach, it is not possible for you to gain online traction and you will miss out on a large part of your target audience. When you have your website designed by Ignition Media, you can rest assured knowing your website is being designed and developed my professional SEO, therefore every caution and enhancement is made along the way to ensure your website has the best possible chance of performing well on search engines from day dot.
If you choose to build a cheap website, your site will not be unique and you will not be able to build on your brand image. Ideally, as a business, you want to invest in a website which reflects your company, and this cannot be achieved through cheap website design.
At Ignition Media, we have over a decade of experience in website design and development for clients in Australia, as also all over the world. We understand our client’s requirements carefully and as such, we work towards building high quality websites that not only look fantastic, but are also SEO friendly. While our work adheres to the best of industry standards and reflects the highest level of quality, our services are affordable, allowing the best of both world for our clients; affordable quality.
Sure, almost anyone can build a website today, with the large number of platforms and tools available. However, if you’re considering a website for your business, you should consider going beyond what these DIY websites and cheap website design services have to offer. A business website must look professional and must reflect the feel that a trustworthy company is operating it. This can only be achieved through professional web design services, such as ours at Ignition Media.
To get a high quality and professional website made for your business, get in touch with our experts at Ignition Media. We will be glad to discuss your requirements and deliver a high quality website, which suits your budget as well.