As a webmaster, your primary endeavor will surely be to rank highly on Google. Google is the world’s most popular search engine and when people have to look for information on the Internet, they will mechanically type google.com in their browser address box. That is the reason why you must know the way Google works. This really helps you improve your website’s Google rankings, which means more traffic and hence better business to you.
So how do you know the way Google works? You do not have to make great effort for that either. Google itself provides you with the solution. Google Webmaster Tools are freely provided by Google; these are your means to find out how the search engine spiders at Google crawl your website and you can spruce up your website using this information to begin ranking highly on this search engine.
Google Webmaster Tools allow you with the search engine’s point of view on your website. This is more important that you may think. You may consider your website to be top of the aces as far as SEO is concerned, but there are several subtleties that may keep it from getting good rankings. This is where checking out the search engine’s point of view helps. You can find out those little nuances that can make your website more popular. You can also learn of the tweaks and changes you can make for increasing its rank.
Thus, Google Webmaster Tools are both analytical and diagnostic. They suggest you where your website is lacking and can be improved.
So how does this benefit Google, considering that the tools are available freely? These tools help Google to rank websites easily and improve the search results it provides. Moreover, it helps them build a brand name as an immensely user-friendly search engine, which it definitely is.