The advent of Web 2.0 has revolutionized the Internet. The internet has quickly grown to be one of the most influential Medias in the world, and that has fueled an ever-growing need for internet advertising and internet marketing professionals. SEOs, or Search Engine Marketing professionals, are individuals who are instrumental in getting your website rank on the first two pages of the top three or more search engines such as Google, Yahoo!, and MSN. Therefore, it is understood that if you have, or are in the process of making a website, you need a search engine optimizer.
Here are some questions you should ask your potential SEO or Search Engine Optimiser:
Difference between Black Hat and White Hat SEO: Though there are a lot of discussions going on about whether a website should implement black hat or white hat SEO, the SEO should have a proper idea of both concepts.
Profile and Experience: Make sure to have a look at the SEO’s previous work. SEO, like every other internet-based assignment is a customer driven action. Therefore, the body of work should have catered to various needs and demands.
Team: Check whether the employees of the SEO Company have the relevant experience in the field. Also check whether they can back it up with proof.
Google Them: The best way to find relevant information about any product, individual, or company is via the search engine Google. You will also be able to read any comments, complaints, press releases, anything, and everything related to them that exist on the Internet.
Physical Office: Another major question is whether the SEO Company has a physical office or is just a group of people working together. Though this does not matter to the final quality of the product, it may cause a hindrance if you wish to communicate with them at a common location.