Social networking pages are essentially “fan pages” whether they’re labeled as such or not. They work in the same way blog works, where you gain “followers” who purportedly keep in touch with your and read all of your updates. When you’re managing a store, whether it’s online, brick-and-mortar, or both, social networking fan pages can work to your advantage as long as you use the page well.
When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, the marketing flavors have changed. From banners and e-newsletters, we now have social networking pages, otherwise known as “Fan Pages” doing what e-newsletters used to do.
Small businesses need as much exposure as possible, and no matter how egoistic and aggressive it may seem, creating fan pages through social networking websites is always a good idea. Creating these pages is easy. You only have to choose an attractive profile photo, prepare all the necessary information about your store, and create handy discussion threads and a list of announcements.
One of the best ways to observe what people like and do not like is to follow social networking mediums closely. They’re the online vox populi, and if you know how to sift through multitudes of status messages, shout outs and tweets, you’ll go a long way with your market research.
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