Fan Page Risks: Handling Negative Comments on your Social Networking Page

Social networking pages are essentially “fan pages” whether they’re labeled as such or not. They work in the same way blog works, where you gain “followers” who purportedly keep in touch with ...

Media Comparison: Social Networking Sites vs. E-Newsletters

When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, t...

How to Keep Customers Interested through Fan Pages

Small businesses need as much exposure as possible, and no matter how egoistic and aggressive it may seem, creating fan pages through social networking websites is always a good idea. Creating these pag...

Turning to Online Communities for Market Research

One of the best ways to observe what people like and do not like is to follow social networking mediums closely. They’re the online vox populi, and if you know how to sift through multitudes of status...