Man or Machine: About Organic SEO and SEM

Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The...

Search Engine Crawlers and Human Eyes: Which One Should You Please?

Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try t...

SEO Hats: Why Black Doesn’t Cut it Anymore

There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, u...

Beyond Monetary Revenue: Social Media’s Real Value

What happens when you bring college life online? You’re given social networking websites—multitudes of them. What happens when you bring commerce into the picture? Things flow naturally....