Is your website letting you down? Perhaps you’re getting decent traffic but your bounce rate is unbelievably high and your conversion rate is frustratingly low. When this happens, it’s time that you analyse the overall performance of your website as each visitor leaving your site without responding to your call to action means losing their business.
Professional web designers, such as the team here at Ignition Media, can help analyse the effectiveness of your website and improve its overall design to increase the conversion rate and help reach your goals. However, if you’d prefer to tackle the situation ‘do-it-yourself’ style, below are some tips that will make a whole lot difference:
Add a content slider
I’ve been offering web design in Brisbane for around 7 years now, and during this time, I’ve seen so many websites ignore the importance of having a content slider on their home page. Based on my experience, a content slider helps not only to convince your visitors to stay on your website longer but it also helps to highlight and direct them to the most important aspects of your website, such as products and services. Adding a content slider is one sure technique to help improve your conversion rate.
Call to action
Just as you would have noticed when you hit the home page of my website, I have a call to action for my Brisbane web design services; “imaginative website designs & logos – Find out more”. Had I not had this would visitors bother to go to my Services page, and then click on Website Design?
More than half the time, the problem with a client’s website is either they do not have call to action or it is not effective and compelling enough to get visitors to… well, take action. You visit their website and you’ll have no idea what it is what they want you to do. Don’t commit this costly mistake. Before you even approach a web designer in Brisbane, you must already have definite goals and you need to effectively get this across by writing a compelling copy. Just tell your visitors what it is that you expect them to do and be direct about it to avoid confusion.
Get a mobile (responsive) website
Based on the latest statistics, more and more people are now using their mobile phones to connect to the Internet. This now accounts for 17% of the total global usage and in Australia, one in six internet surfers are accessing websites through their smartphones. Thus, having a mobile (responsive) website has never been more important. If you don’t have the needed skills or programs to make this happen, give me a call. Alongside offering competitive web design services for our Brisbane clients, Ignition Media also specialise in mobile (responsive) websites.
Hire an SEO company to improve your page rank
There’s not point spending an enormous amount of time and energy getting your website designed and mobile ready if no one can find it on Google. A reputable SEO company can help you boost your rankings that can easily translate to more traffic. Just ask to see some case studies or client testimonials to make sure they can deliver results before signing any contracts.
Aside from making sure that your website is looks great, has clear call to actions and is responsive, it is also important to ensure that it’s search engine-friendly so your target audience can find it online.
Ignition Media offers SEO, SEM, web development and web design in Brisbane and the Gold Coast. Trust me, the owner of Ignition Media to make your web design compelling, responsive and work for you! For enquiries and an obligation-free quote please give me a call on 07 5568 7515 and we can discuss your needs.