What Brick-and-Mortar Shops can teach us about Search Engines
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What Brick-and-Mortar Shops can teach us about Search Engines

People puzzle over the nuances of search engine rankings every day. Everybody knows that websites are somehow ranked based on “relevance” and “popularity”, but how are these things measured, anyway? There are actually a few things brick-and-mortar shops can teach us when it comes to getting the top ranks in search engines.

Fan Page Risks: Handling Negative Comments on your Social Networking Page
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Fan Page Risks: Handling Negative Comments on your Social Networking Page

Social networking pages are essentially “fan pages” whether they’re labeled as such or not. They work in the same way blog works, where you gain “followers” who purportedly keep in touch with your and read all of your updates. When you’re managing a store, whether it’s online, brick-and-mortar, or both, social networking fan pages can work to your advantage as long as you use the page well.

The Principle behind Blogs and Search Engine Rankings
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The Principle behind Blogs and Search Engine Rankings

One of the best ways to make it through the clutter of information in the World Wide Web is to publish your writing through blogs and to do it well. Blogs have ready-made templates which makes you do away with the trouble of creating pages yourself. Blogs also have popular domain names, so as long as your article is optimised and it’s written well, it’s bound to be listed on top of search engines. Below are things you should double check, though, to make sure that you’re doing things right.

The Necessity of Finding a Niche Market: Focused Online Marketing at its Finest
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The Necessity of Finding a Niche Market: Focused Online Marketing at its Finest

You can’t please everyone. This old adage has been drilled into our heads by our parents and our parents’ parents. It couldn’t be any truer than when you’re marketing products or services. Online marketing is doubly hard if you’re trying to reach too many consumers. What is niche marketing and how do you get to it effectively?

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