Every Business Needs a SEO, Even Google!

These days, it is very hard to imagine a business without a website. In order to have a successful and visited website, it should appear at the top of search engines, and that’s something you can achieve with SEO; Search Engine Optimisation. It seems like competition is stronger than ever, and if your website isn’t optimised, your competition will take your customers. If I have learned anything over the years, it’s that you can’t get far online without SEO. Even Google is currently looking to hire an SEO to improve their rankings, so no one is exempt from the SEO, not even them!

In this article, I will explain the importance of SEO and how it can be beneficial to Gold Coast businesses.

When people search for products or services online, they enter particular keywords into their search engines such as Google, and generally only visit the websites which are listed at the top of the search engine results page. With SEO, you can improve the ranking of a website through various techniques and practices. Moreover, with SEO, you can finally get ahead of your competition. When a website is optimised, it receives more visitors, which leads to increased sales and improved business results.

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SEO is significant for the social promotion of a site as well. It helps to improve a websites usability rating and the user’s experience when visiting the site. It is obvious how important the SEO is, and Google confirmed it. Not so long ago, I read an article on searchengineland.com about Google, and how they have posted a job listing for a ‘Program Manager for Technical SEO’ on the Google Careers Portal in order to improve their own SEO rankings. Even a company as powerful as Google themselves need to work on their own rankings and marketing.

Needless to say, every business with a website needs SEO and the benefits make it all worthwhile. When running a business, you need to promote it, and SEO is a pretty affordable way to advertise. If you’d like to boost your website rankings, and let’s face it – who wouldn’t – then I suggest that you hire an SEO.

Let’s take a look at some of the main benefits you can enjoy from SEO:

Think of SEO is an investment; you will get value for your money. While many believe these services are too expensive, they are actually quite affordable and here it Ignition Media, we offer SEO services from as little as $440 per month, that’s about the price you pay for lunch each day.

With SEO you can expand your business. Don’t restrict yourself to only selling products and services to Gold Coast customers; heave your website reach a global audience and see your profits skyrocket! Turn your small business into a large corporation with SEO, and competing with others in the market.

With better rankings, you will build brand awareness. People don’t trust brands that appear on the tenth page of the search results as much as they trust those that appear on the first page. For the success of your business, building an online presence is something you need to be focused on. Customers are looking for services on the Internet, and they shop for products online.

A website without online promotion is pointless. You can sell the finest products and offer the best services, but if people can’t find your website, what’s the point? People are time poor and want their needs met yesterday. They won’t spend their valuable time searching through the internet to find a website when they can put their trust in Google to produce a list of websites that meet their needs in a matter of milliseconds. To avoid being left in the dark, SEO is exactly what you need. It will make your website present and visible. It is important for the business, it is beneficial, and it is a smart and a significant investment.


SEO is crucial for the success of a website. It improves the rankings of a site on search engines such as Google, and when your website ranks well, you receive more visitors, which lead to more sales. The market is highly competitive, and without optimisation, your website will be left for dead.

SEO is extremely important and beneficial to your business which is exactly why you need it. Everybody does, even Google.

If you are a local Gold Coast business looking to increase visitors to your website through SEO, contact Ignition Media, phone 07 55 687 515 or visit the Contact page.

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