Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The long waiting time can turn off online marketers, making them think of going for black hat SEO techniques instead.
Fill your web pages with a lot of keywords and you’ll probably get the attention of web crawlers, enjoy top ranking for a day or two, and then get blacklisted permanently because you employed black hat. Does this sound attractive to you? Probably not.
Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just there to attract web crawlers and nothing (no one) else.
There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.
The advent of Web 2.0 has revolutionized the Internet. The internet has quickly grown to be one of the most influential Medias in the world, and that has fueled an ever-growing need for internet advertising and internet marketing professionals. SEOs, or Search Engine Marketing professionals, are individuals who are instrumental in getting your website rank on the first two pages of the top three or more search engines such as Google, Yahoo!, and MSN.
It is necessary to see first why this whole brouhaha about Meta tags exists. Why do some people think that Meta tags are as important as the Holy Word when it comes to SEO? Why do some people think they are needless frivolities that are best done without? Originally, Meta tags were supposed to be an aid for the search engine spiders to rank a particular page.
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