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Advertising on Facebook is increasingly becoming a part of most SEM campaigns. Facebook Ads is a great way to complement Google Ads and other PPC advertising campaigns because of the large audience it attracts. According to roymorgan.com, 13 million Australians visited Facebook per month in the 12 months leading to March 2015. That’s 56% of Australians on Facebook each and every month! This is certainly one audience you want to tap into and there is no better way to do […]

The success of any small business relies on a magnitude of factors. However, one factor that you need to pay close attention to is online marketing. Online marketing services such as SEM (Search Engine Marketing) can boost your online exposure and help your website achieve better rankings on search engine results pages. SEM can drive more visitors to your website, leading to more conversions and sales – which is what we all want, right? According to Business 2 Community, when […]

Businesses today cannot deny the importance of internet marketing; it simply is one of the best ways to reach your target audience and convert more sales. However, there are many aspects to internet marketing, which, unfortunately, many business owners are not aware of. To be a successful business today, you must make sure that you utilise internet marketing strategies to the best possible effect. I have been in the internet marketing business for a number of years now and as […]

Some of the best-known techniques used for the promotion of websites are SEO and SEM. Both are vital for the success of a website. Search Engine Optimisation started being used in 1997, while SEM is a newer technique, which was coined by Danny Sullivan, co-founder of Search Engine Land in 2001. One of the questions my clients frequently ask me is “What’s the difference between these two techniques?” I think that the best way to understand the difference is by […]

For those of you who are new to SEO, it’s important to understand why keywords are so important. The primary importance of a keyword is that it is used by search engine users to find your website. That is why it is also important to choose the best and most relevant keywords so that more and more users can reach your site. Now, if you are looking for keywords, you must understand that keyword analysis is the starting point of your SEO campaign.

SEM stands for search engine marketing and is a broad term that encompasses various search engine marketing strategies and techniques. On the other hand SEO stands for search engine optimization and includes strategies to effectively make your website visible through search engines. So basically SEO deals with how best you can place your website in search engines. Let us take a look at some of the pros of SEM vis-à-vis SEO: