Bringing Old School Marketing Strategies Online

Those who were so used to brick-and-mortar stores might be a bit uneasy about putting their businesses online. While most of these websites are just complementary storefronts to their actual offline sto...

The Pros & Cons of Artistic Website Design for Businesses

What if the artwork overshadows the website’s message? This is what usually worries small business owners when they use extremely artistic and rather experimental website designs. While hand-drawn ima...

Media Comparison: Social Networking Sites vs. E-Newsletters

When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, t...

Covert Promotions: How Product Cameos Work in DIY Videos

If there’s anything the online entrepreneur should learn, it’s the fact that the Internet is a sharing community before it’s a commercial one. People won’t waste time downloading a video that’...

Advantages of Adding Social Media Icons to your Website

Whether you’re building an online store or maintaining a blog, it’s pretty trendy to add a set of social media icons to your website. The most common of them are Facebook, Twitter, Multiply. Sometim...

Setting up Shop within a Social Media

One of the best ways to get your goods out there without paying for any sort of overhead is to make a social networking page for your store or services. The pioneers of social networking who valued the ...