Those who were so used to brick-and-mortar stores might be a bit uneasy about putting their businesses online. While most of these websites are just complementary storefronts to their actual offline store, they still worry, and the really traditional ones won’t ever consider putting up online stores without the brick-and-mortar one.
What if the artwork overshadows the website’s message? This is what usually worries small business owners when they use extremely artistic and rather experimental website designs. While hand-drawn images are trendy in shirts and blog sites today, they’re not always the right background images to use on a website—unless they do embody the brand’s attitude.
When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, the marketing flavors have changed. From banners and e-newsletters, we now have social networking pages, otherwise known as “Fan Pages” doing what e-newsletters used to do.
If there’s anything the online entrepreneur should learn, it’s the fact that the Internet is a sharing community before it’s a commercial one. People won’t waste time downloading a video that’s too obviously an advertisement for a product. When they do, it’s because the product is well-known and the video is cute or funny.
Whether you’re building an online store or maintaining a blog, it’s pretty trendy to add a set of social media icons to your website. The most common of them are Facebook, Twitter, Multiply. Sometimes, web designers also add a Flicker icon to link an online album of products or photo samples, in the case of people displaying their skills in photography.
One of the best ways to get your goods out there without paying for any sort of overhead is to make a social networking page for your store or services. The pioneers of social networking who valued the concept of a “sharing community” weren’t too comfortable with this idea a few years ago.
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