Google.

These days, it is very hard to imagine a business without a website. In order to have a successful and visited website, it should appear at the top of search engines, and that’s something you can achieve with SEO; Search Engine Optimisation. It seems like competition is stronger than ever, and if your website isn’t optimised, your competition will take your customers. If I have learned anything over the years, it’s that you can’t get far online without SEO. Even […]

Lately, I’ve seen a lot of buzz regarding the intention for internet users to shift from Google search engine to an alternate search engine. As a matter of fact, the first article I saw that brought up the issue ended up being the #1 most read article of 2014 on Search Engine. As an SEO, and the owner of a Gold Coast web firm that specialises in search engine optimisation, obviously this is something I’ve been following closely. I see […]

What is Google Places for Business and why it is crucial for every business owner to use it? Google Places for Business is Google’s local listing results. It appears prominently in search page results (SERPs) when users are searching for local information. If you want to know more on SERPs check out this video. Here, users will find a small map showing the locations of businesses that were used by online users and were used by business owners when they […]

As more and more people turn to the Internet to get information about products and services, more and more companies are taking their businesses to the World Wide Web. Although this makes them easier to reach, it makes the online competition stiffer by the minute. This competition can make it difficult especially for new website owners to catch their target market’s attention. Let me give you an example; if you’re offering business cards, you might think that your potential customers […]

While having a website for any type of business is important, search engine optimisation (SEO) is much crucial. Whatever type of business you’re running, whatever it is that you sell, you can bet that you’re going up against hundreds if not thousands of competitors online. So when your potential customers make a Google search of the product and services that you sell, you have to make sure that your website appears prominently on search page results otherwise, you’ll lose your […]

If you own a website, you have probably heard about Google Analytics at least once before. This is a very important tool not just for advertisers but also for web owners like you as it is very effective in monitoring and analyzing traffic that you attract to your website. Personally, I find Google Analytics very useful and use it not only on my own site, but also on all clients’ websites that take on an SEO campaign here at Ignition […]

Google Fonts, previously referred to as Google Web Fonts, is an interactive directory of application programming interfaces for web fonts. This interactive directory was released in 2010 under a free software licence – SIL Open Font License. Why Use Google Fonts Choosing the best font for your website is one of the easiest yet most crucial decisions you’re going to make when creating your website. Most developers and designers are content with using sans-serif and old serif family. Although there’s […]

Google has updated its algorithm more than a couple of times in recent years and each time it does, SEO’s and website owners alike naturally become concerned. For the recent updates, a lot of websites that were ranking quite higher on search page results literally disappeared. For blog owners, this meant seeing their daily traffic goes down from thousands or even millions to hundreds or zero. This can be devastating as less traffic automatically translates to fewer sales. Last year, […]

Social Media networks like Facebook, Twitter, and Instagram attract millions of people from all points of the globe every single day. If you’re an internet marketer, you’ll understand that this presents a huge opportunity to reach out to more people allowing you to boost your website’s traffic and increase your sales potential. Incorporating social media in your internet marketing campaign is relatively easy although it may take a lot of your time. Contrary to popular beliefs, this isn’t just about […]

When it comes to Internet marketing, your ranking on Google can be everything. Better rankings means excellent exposure, stronger brand awareness, authority in your niche, and of course, more traffic and potential sales. Here’s how you can get better ranking on Google: First, use Google Keyword Planner and research your keywords. You want to make sure you select keywords that have a high search volume and also look for those that have low or medium competition; these keywords will be […]

With more than 90 million people using Google, it is definitely important for every business today to have a Google+ page for their business. If you already have an account on this platform, the next step would be to optimize your page. Given below are a few ways in which you can do that: Optimize Your Business About Page The biggest mistake you can make is leaving your profile page incomplete. All the content in the About Page must be […]

Google Webmasters is a suite of powerful tools which provides you all the utilities you will need to get your site to the next big level. It allows you to accomplish a lot with just a few tools. Given below are a few points that will explain why Google Webmasters is a must for any website: Submitting the Sitemap to Get Started In order to get the most out of Google Webmasters you should first submit your sitemap to confirm […]