Search Engine Marketing.

The success of any small business relies on a magnitude of factors. However, one factor that you need to pay close attention to is online marketing. Online marketing services such as SEM (Search Engine Marketing) can boost your online exposure and help your website achieve better rankings on search engine results pages. SEM can drive more visitors to your website, leading to more conversions and sales – which is what we all want, right? According to Business 2 Community, when […]

Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The long waiting time can turn off online marketers, making them think of going for black hat SEO techniques instead.

A lot of people use the terms SEO and SEM interchangeably, while others think they’re two different online marketing strategies.

The advent of Web 2.0 has revolutionized the Internet. The internet has quickly grown to be one of the most influential Medias in the world, and that has fueled an ever-growing need for internet advertising and internet marketing professionals. SEOs, or Search Engine Marketing professionals, are individuals who are instrumental in getting your website rank on the first two pages of the top three or more search engines such as Google, Yahoo!, and MSN.

SEM stands for search engine marketing and is a broad term that encompasses various search engine marketing strategies and techniques. On the other hand SEO stands for search engine optimization and includes strategies to effectively make your website visible through search engines. So basically SEO deals with how best you can place your website in search engines. Let us take a look at some of the pros of SEM vis-à-vis SEO:

The buzz word over the Internet is SEO and one of the most important factors that controls search engine optimization is keywords or keyword phrases. Basically keywords are specific words that most internet users will type on search engines to get the relevant information. For example: If someone is searching of Dog food then the words that a user will type can include dog food, pet supplies, pet food, pet store etc