Just how important is a domain name?

The domain name is undoubtedly the most important element of your website as this has direct impact in the way that search spiders and your target audience perceive it. Having a domain name is a necessity for any website, and those domains that contain the .com, or a .com.au extension in particular communicate your credibility and your business’ trustworthiness. In the years of developing websites, I understand the importance of having the right domain name as it gives your business its very own identity on the internet. Here at Ignition Media, we are experts when it comes to choosing the best domain name we offer a domain registration services on your behalf. With your insights and our expertise and solid experience, you can be assured of a domain name that will give your website the best chances of being noticed in the World Wide Web.

Back when the Internet was still fairly new, domain names were so expensive that only a handful of established companies were able to purchase one for themselves. These days, registering a domain name is incredibly cheap. In fact, you can buy one for as low as $4.95. With this cheap price and with so much importance of having the right domain name, there is definitely no excuse for you not to have a good one.

Aside from affordable prices, the other benefits of getting a domain name are:

Choosing Your Own Domain Name

With uncompromising commitment in helping all my clients establish their company online as a reputable and trustworthy organisation, Ignition Media offers domain name registration services. Years of experience in Search Engine Optimisation (SEO) has made me an expert when it comes to choosing domain names that can give you the best chances of being found online.

However, if you decide to take matters in your own hands, know that choosing and registering your own domain name can be relatively simple if you follow what I call the best practices in choosing compelling domain names. So, read on!

  • Use your business name whenever possible. The main reason you’re making a website is to promote your business, right? Thus, it makes a lot of sense using your business name when finding the best domain name. This helps you reinforce your brand and can easily help you tell your customers that “hey, we’re now online.” Your target audience will most likely to search your business name anyway when they’re looking for information related to your products and services so you might as well use something that they’ll actually use on search engines.
  • Make it memorable. If your business isn’t established yet and if you’re creating a domain name from the scratch, the first thing that you need to ensure is to make it as memorable as possible. When you tell people about it, they must not have any difficult time recalling it. Remember, you would want these people to share your website to other potential clients and they will not do it unless they remember your domain name. To achieve this, use simple but catchy words. Also, keep your domain name short as much as possible. Combining two words that are extremely relevant to your business is highly recommended. For example, you can use DivorceAttorney.com, CaliforniaDentist.com, etc. I’m sure you get the idea.
  • Do keyword research. Keywords are fundamental in Search Engine Optimisation. As there is no doubt that you would want your website to rank higher on Google, you need to start using relevant keywords early on. Using tools offered by giant search engines, identify the most common terms or phrases that your target audience are using when they search for the products that you sell. Mix and match until you come up with interesting and attractive domain name. Read my previous post ‘How to Perform Keyword Analysis for Your Website’ for instructions.
  • Make it sound authoritative. If you want your website to sound like a trustworthy authority, you should know how to communicate your authoritativeness and credibility on your domain name and you can expect people to respond better to you. It must communicate exactly what your business is and what you can offer to your visitors.

Ignition Media is offers full-service domain name registration

If you’re like most of my clients and would rather focus on the core of their business than spend time understanding the concept of choosing the domain name and registration, you can count on my expertise to get it done efficiently and in no time. It is my commitment to provide you with a well thought-out domain name that will best represent you and your business in the online arena. Call now to discuss your needs by dialing 07 5568 7515 or you contact myself or a team member via our online contact form. We’ll be more than happy to assist you.

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Nicole Brooke

Nicole Brooke | Administrator

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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