What Brick-and-Mortar Shops can teach us about Search Engines

People puzzle over the nuances of search engine rankings every day. Everybody knows that websites are somehow ranked based on “relevance” and “popularity”, but how are these things measured, any...

Man or Machine: About Organic SEO and SEM

Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The...

Search Engine Crawlers and Human Eyes: Which One Should You Please?

Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try t...

SEO Hats: Why Black Doesn’t Cut it Anymore

There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, u...

Keyword Placement in your Website’s Text

There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted ho...

Keeping yourself Ranked on Top of Search Engines

Search engine rankings mean a lot to website owners, especially ones who depend on their website’s popularity for revenue. With money factoring into the picture, though, a few bad choices are bound to...

The Difference between SEO and SEM: Which one’s right for your site?

A lot of people use the terms SEO and SEM interchangeably, while others think they’re two different online marketing strategies....